The Bright Lights of Three
To help people rediscover Christmas in 2022, we brought them on a Nordic journey – one that inspired them with bright lights and helped guide them on their way to find the perfect gifts. There was snow, evergreen trees, gifts, and more. Plus, we placed Three at the heart of the scene through one element in particular.On that journey, Three was at the heart of the creative. We used the brand iridescence to help create our very own version of the Northern Lights.
On one hand, this put the Three brand at the core of our executions. On the other hand, it helped us light up Christmas in every store and across channels.
Client: Three Ireland
Creative Director: Gordon Bent
Art Director & Creative: Cesar A. Tovar, James Groarke & Boys&Girls
3D Artist: Ntropic
TV AD : Boys&Girls & Ntropic
Stores Production : The Delta Group
